BSH Home Appliances Group Automates and Optimizes Global Pricing Strategy

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BSH Home Appliances Group has implemented Syncron Price to automate and streamline global pricing operations, maximize margins, and enhance the customer experience. An intelligent pricing automation tool, Syncron Price ensures price competitiveness, increases operational efficiency, and offers full visibility across the entire BSH portfolio.

The power of BSH and Syncron

A leader in B2B price optimization and management applications, Syncron Price has enhanced the BSH parts pricing approach with a fit-for-purpose pricing solution.

After considering other vendors, BSH chose Syncron for its intuitive, out-of-the-box functionality, automation features, adaptability, pricing simulations and easy access to all pricing data. BSH understood they needed a comprehensive, intelligent, global pricing solution backed by an engaged, responsive support team that understands and cares about their business.

Challenges

Pricing inconsistencies
Reliance on manual processes
No centralized view of parts pricing
Lack of efficiency
Inability to conduct pricing simulations

Results

Consistent and transparent pricing
Accurate, automated item segmentation
Full visibility across the entire portfolio
Streamlined operations supported by AI/ML
Intuitive, visual data analysis for smarter pricing decisions

We wanted to implement a transparent, consistent pricing strategy across our entire portfolio. Our goal was to streamline pricing operations and optimize productivity through advanced technology and automation.

Michael Loes • Pricing Manager • BSH Home Appliances Group

Syncron Price enables BSH to support multiple pricing strategies and segment product groups for a more tailored approach. The platform itself is very intuitive and easy to work with, and the Syncron support team is extremely responsive.

Isabell Gypser • Global Pricing Officer • BSH Home Appliances Group