Stratégie et planification de la gestion d’inventaire des pièces : pourquoi cela est indispensable Disposer… from Stratégie et planification de la gestion d’inventaire des pièces : pourquoi cela est indispensable
Post Type : Blog
Implementing a Retail Inventory Management (RIM) Program
In part one of this series on Retail Inventory Management (RIM) planning, we covered the… from Implementing a Retail Inventory Management (RIM) Program
From Operational Silos to Seamless Collaboration: The Transformative Power of a Connected Service Experience
Picture this: Your company has multiple teams working under the same roof, but they’re so… from From Operational Silos to Seamless Collaboration: The Transformative Power of a Connected Service Experience
Turning Trash into Cash: How Supplier Recovery Boosts Profits and Saves the Planet
Imagine being able to squeeze more profits out of your supply chain while doing your… from Turning Trash into Cash: How Supplier Recovery Boosts Profits and Saves the Planet
Driving Business Success in Aftermarket Parts Planning: A Strategic Approach
In the dynamic world of aftermarket parts, where leaders continually strive to enhance customer loyalty,… from Driving Business Success in Aftermarket Parts Planning: A Strategic Approach
A Year-End Review of Aftermarket Trends and a 2024 Outlook (LinkedIn Live On-Demand)
Recently, Dr. Friedrich “Fritz” Neumeyer, CEO of Syncron, engaged in a thought-provoking conversation with industry… from A Year-End Review of Aftermarket Trends and a 2024 Outlook (LinkedIn Live On-Demand)
Optimisation des prix contractuels : une nouvelle catégorie dans l’optimisation des prix du service après-vente
L’évolution de la dynamique du marché du service après-vente Dans le monde des affaires d’aujourd’hui,… from Optimisation des prix contractuels : une nouvelle catégorie dans l’optimisation des prix du service après-vente
5 Ways to Harness the Full Potential of Aftermarket Parts Planning
In today’s modern business environment, a nuanced approach is not just a luxury but a… from 5 Ways to Harness the Full Potential of Aftermarket Parts Planning
5 Key Warranty Metrics All Warranty Managers Should Know
In addition to the total number of claims and warranty costs, these five key warranty… from 5 Key Warranty Metrics All Warranty Managers Should Know
Aftermarket Pricing Strategies during Economic Uncertainty
Over the past several years, the global economy has experienced a number of tremendous changes… from Aftermarket Pricing Strategies during Economic Uncertainty
Découvrez les avantages de l’optimisation descendante des prix pour les pièces de rechange
Dans le monde dynamique des pièces détachées, les mises à jour systématiques des prix sont… from Découvrez les avantages de l’optimisation descendante des prix pour les pièces de rechange
Unleash the Power of Generative AI: From Jarvis to Revolutionizing Service Industries
In the realm of service industries, where complex assets such as industrial equipment, automotive systems,… from Unleash the Power of Generative AI: From Jarvis to Revolutionizing Service Industries
Réduire le déficit de compétences : tout commence par la formation
Le marché du travail a été bouleversé par des facteurs macroéconomiques tels que la pandémie… from Réduire le déficit de compétences : tout commence par la formation
De l’obsolescence à la mise à jour : transformation des services en 4 étapes
Les ruptures d’approvisionnement de ces dernières années ont créé une série d’obstacles sans précédent pour… from De l’obsolescence à la mise à jour : transformation des services en 4 étapes
Balancing Aftermarket Service With Rising Costs
Service leaders face enormous daily challenges from customers, their supply chain, partners and internal stakeholders…. from Balancing Aftermarket Service With Rising Costs
The High Cost of Neglecting Service Parts Planning
How does service parts planning impact you and me? Whether we realize it or not,… from The High Cost of Neglecting Service Parts Planning
Build a Resilient Aftermarket Service Business (Part 3)
I am finding that I am using the word resilience in a lot of conversations… from Build a Resilient Aftermarket Service Business (Part 3)
Engagement : des solutions déconnectées au dépassement des attentes des clients
Dans le paysage commercial actuel en pleine évolution, les clients ont des attentes de plus… from Engagement : des solutions déconnectées au dépassement des attentes des clients
Build a Resilient Aftermarket Service Business (Part 2)
Life is full of challenges. Whether it’s finding a parking spot, dealing with a difficult… from Build a Resilient Aftermarket Service Business (Part 2)
Build a Resilient Aftermarket Service Business
Have you ever wondered why the word resilience resonates with so many people? It’s not… from Build a Resilient Aftermarket Service Business
Syncron Automated Dealer-to-Dealer Inventory Solution Named an OEM Off-Highway 2022 Top New Product Award Recipient
Syncron D2D received the top new product award for its ability to efficiently fulfill backorders,… from Syncron Automated Dealer-to-Dealer Inventory Solution Named an OEM Off-Highway 2022 Top New Product Award Recipient
Field Service Medical 2023 Recap: Key Takeaways From Syncron
Last month, Syncron attended and sponsored Field Service Medical 2023 in San Diego, a conference… from Field Service Medical 2023 Recap: Key Takeaways From Syncron
Balancing Pricing With the Effects of Deflation
What is inflation? This word has consumed headline news for over a year now across… from Balancing Pricing With the Effects of Deflation
Warranty Management and the Path to Better Quality
Selon Jim Farley, PDG de Ford, « le redressement de la qualité est ma priorité absolue. C’est… from Warranty Management and the Path to Better Quality
2022: A Look in the Rearview Mirror
2022 A Year in Review: Aftermarket Service Resilience Happy new year! As we start our… from 2022: A Look in the Rearview Mirror
Équipement en tant que service : Le point de vue de l’avocat du diable
Lorsque le sujet de l’équipement en tant que service (EaaS) est évoqué dans la conversation,… from Équipement en tant que service : Le point de vue de l’avocat du diable
Unhappy Field Techs? The Right Tools Will Improve Their Satisfaction and Your Aftermarket Profitability
The challenges of identifying, onboarding, and keeping talented employees should be no surprise in the… from Unhappy Field Techs? The Right Tools Will Improve Their Satisfaction and Your Aftermarket Profitability
Mitigate Supply Chain Risk by Unlocking Your Dealer Network
The customer experience Imagine you’ve been waiting at the car dealership for two hours, only… from Mitigate Supply Chain Risk by Unlocking Your Dealer Network
Technician Enablement: Empowering the New Workforce
Service organizations are operating in a continuously changing environment where technology is helping them turn… from Technician Enablement: Empowering the New Workforce
Equipment-as-a-Service: Embracing the New Service Economy in Manufacturing
As technology continues to transform the world as we know it, manufacturing businesses are forced… from Equipment-as-a-Service: Embracing the New Service Economy in Manufacturing
Reverse Logistics and Depot Repair Challenges with a Linear Service Model
According to Deloitte, one-fifth of businesses consider insufficient reverse logistics processes to be the main… from Reverse Logistics and Depot Repair Challenges with a Linear Service Model
Integrated Aftermarket Planning: Why Aftermarket Lifetime Product Value Is Critical to Your Profitability
Understanding and optimizing aftermarket services and agreements for products can create a stable stream of… from Integrated Aftermarket Planning: Why Aftermarket Lifetime Product Value Is Critical to Your Profitability
Why Inventory Planning Requires More Than a Good Forecast
Why Inventory Planning Requires Much More Than a Good Forecast Do you find forecasting difficult… from Why Inventory Planning Requires More Than a Good Forecast
What Can Manufacturers Learn from Their Supply Chain Management?
What Can Manufacturers Learn from Their Supply Chain Management The supply chain is the engine… from What Can Manufacturers Learn from Their Supply Chain Management?
How to increase profit margins: The 5 key value areas to drive growth in spare parts pricing
How to increase profit margins: The 5 key value areas to drive growth in spare… from How to increase profit margins: The 5 key value areas to drive growth in spare parts pricing
International Women’s Day: Break the Bias
International Women’s Day: Break the Bias Despite a recent positive trend, the number of women… from International Women’s Day: Break the Bias
Modernizing Warranty Management Systems
Modernizing Warranty Management Systems: IT Department’s Role in Building a Streamlined Service Lifecycle As manufacturers… from Modernizing Warranty Management Systems
Best Practices to Automate Warranty Claims Processing
Automate Warranty Claims Processing Warranty Managers are faced with a dilemma on deciding the level… from Best Practices to Automate Warranty Claims Processing
Bringing the Customer Experience Full Circle in Durable Goods Manufacturing
Depot Repair Return, repair, refurbish, recycle. Durable goods manufacturers have long played a part in… from Bringing the Customer Experience Full Circle in Durable Goods Manufacturing
Service Lifecycle Management Stabilizes Warranty Management in a Highly Volatile Automotive Market
Service Lifecycle Management The last 18 months have been challenging for most industries, and the… from Service Lifecycle Management Stabilizes Warranty Management in a Highly Volatile Automotive Market
La combinaison puissante du tarif des pièces de rechange et de la gestion des stocks
La combinaison puissante du tarif des pièces de rechange et de la gestion des stocks… from La combinaison puissante du tarif des pièces de rechange et de la gestion des stocks
End-to-End Service Delivery & The Customer Experience
Quality Redefined: How End-to-End Service Delivery is Transforming the Customer Experience Recent events such as… from End-to-End Service Delivery & The Customer Experience
4 Reasons Why Companies Fail at Spare Parts Management (and a Solution to Overcome Them)
4 Reasons Why Companies Fail at Spare Parts Management (and a Solution to Overcome Them)… from 4 Reasons Why Companies Fail at Spare Parts Management (and a Solution to Overcome Them)
5 Things Customer-Centric Field Service Organizations (FSO) Do Differently
5 Things Customer-Centric Field Service Organizations Do Differently Field Service Organizations have a direct impact… from 5 Things Customer-Centric Field Service Organizations (FSO) Do Differently
WBR Insights: The Important of Field Service Technology Strategies
WBR Insights Report: New Field Service Tech Delivers Better Customer Support and Consistent Uptime Organizations… from WBR Insights: The Important of Field Service Technology Strategies
How is Optimized Service Parts Management Beneficial?
5 Ways Optimized Service Parts Management Improves Financial Performance Companies around the world are increasingly… from How is Optimized Service Parts Management Beneficial?
10 raisons de réévaluer votre stratégie de tarification des pièces de rechange
10 raisons de réévaluer votre stratégie de tarification des pièces de rechange Le service après-vente… from 10 raisons de réévaluer votre stratégie de tarification des pièces de rechange
Understanding Service Lifecycle Management (SLM)
Aligning People, Processes, and Technology to Improve Post-Sale Durable Goods Customer Experiences and Revenue Aftermarket… from Understanding Service Lifecycle Management (SLM)
OEM Pricing Trends of 2021 | Price Management
It’s safe to say that this is an interesting if not exciting time to be… from OEM Pricing Trends of 2021 | Price Management
3 Ways Depot Repair Management Can Help Manufacturers of Consumer Durables Build Strong Customer Relationships
Depot Repair Management: How it Helps Manufacturers Build Customer Relationships Repairs are frustrating but a… from 3 Ways Depot Repair Management Can Help Manufacturers of Consumer Durables Build Strong Customer Relationships
Post Pandemic Inventory Management, 3 Tips to Survive
The Impact of Covid on the Supply Chain Although the restaurants and stadiums are starting… from Post Pandemic Inventory Management, 3 Tips to Survive
Solve Technician Inefficiencies with a Field Service Management Solution
Solve Technician Inefficiencies with a Field Service Management Solution Field service technicians face a near… from Solve Technician Inefficiencies with a Field Service Management Solution
OEM After-Market vs. General Retail: Yes, You Need a Different Pricing Approach
OEM After-Market vs. General Retail: Yes, You Need a Different Pricing Approach Commonly, I am… from OEM After-Market vs. General Retail: Yes, You Need a Different Pricing Approach
Improve Technician Efficiency and Productivity with Service Parts Management
Improve Technician Efficiency and Productivity with Service Parts Management When a part breaks or wears… from Improve Technician Efficiency and Productivity with Service Parts Management
Where to Look for Hidden Profit in your Spare Parts
There’s no shortage of things to think about when it comes to spare parts pricing…. from Where to Look for Hidden Profit in your Spare Parts
Pourquoi utiliser un logiciel d’optimisation du prix des pièces détachées ?
Pourquoi utiliser un logiciel d’optimisation du prix des pièces détachées ? Sur le modèle de mon… from Pourquoi utiliser un logiciel d’optimisation du prix des pièces détachées ?
Why Your Spare Parts Inventory Could Be a Gold Mine
Fallout from the COVID-19 pandemic made 2020 a tough year for everyone. The economic downturn… from Why Your Spare Parts Inventory Could Be a Gold Mine
Optimizing Returns with Smarter Product Segmentation – Part Three
Welcome back to the final installment in this series on price segmentation, optimizing returns. If… from Optimizing Returns with Smarter Product Segmentation – Part Three
Optimizing Returns with Smarter Product Segmentation – Part 2
Welcome back to our three-part series on using product segmentation to increase returns. In the… from Optimizing Returns with Smarter Product Segmentation – Part 2
Utilize Warranty Management to Ensure Recurring Revenue Streams
Trends in Extended Warranties Recent Study Indicates Utilization of Warranty Management Strategy Ensures Recurring Revenue… from Utilize Warranty Management to Ensure Recurring Revenue Streams
Optimizing Returns with Smarter Product Segmentation – Part 1
It’s no secret that accurately segmenting your service parts will produce the best results when… from Optimizing Returns with Smarter Product Segmentation – Part 1
6 Best Practices to Increase Product Registration Rates
Best Practices For Increasing Product Registration Rates Manufacturers typically don’t have direct interaction with end… from 6 Best Practices to Increase Product Registration Rates
If You Could Turn Back Time, What Would You Do Differently?
Ever wondered what might have happened if you’d done things differently? Sure, you have. We… from If You Could Turn Back Time, What Would You Do Differently?
AI Product Toolbox for Automated Field Inspection
Automated Product Field Inspection Toolbox Increasing product field inspection obstacles have made challenging and costly… from AI Product Toolbox for Automated Field Inspection
The Future of Aftermarket Service: Powering More Uptime with Connected Products
We’ve been talking a lot recently about using inventory and pricing tactics to navigate the… from The Future of Aftermarket Service: Powering More Uptime with Connected Products
Beyond the Basics: Pricing Tactics, Part Three
Today we’re wrapping up our conversation about how price tactics can help OEMs overcome the… from Beyond the Basics: Pricing Tactics, Part Three
CEO Perspective: Why Syncron’s Future is Bright
We’re chatting more with Fritz Neumeyer, our new CEO, who’s been busy getting to know… from CEO Perspective: Why Syncron’s Future is Bright
Pressure Testing The Four Pillars of Syncron Customer Success, Part 3
Part III – Waiting for the bell to ring? Not us. In the second post of this series, ‘Pressure Testing the… from Pressure Testing The Four Pillars of Syncron Customer Success, Part 3
Flipping the Script on Traditional Customer Support
When you think of customer support, what comes to mind? Logging a ticket into space?… from Flipping the Script on Traditional Customer Support
Pressure Testing The Four Pillars of Syncron Customer Success, Part 2
Part II – Pivoting to Focus on What Matters Right Now In the first post of this series, Syncron… from Pressure Testing The Four Pillars of Syncron Customer Success, Part 2
Celebrating Value Delivery: Syncron Customer Success Spotlight
At Syncron we have 160 people fully dedicated to helping our customers achieve the greatest… from Celebrating Value Delivery: Syncron Customer Success Spotlight
Pressure Testing The Four Pillars of Syncron Customer Success, Part 1
Syncron’s Customer Success organization has four pillars that guide our actions and how we form… from Pressure Testing The Four Pillars of Syncron Customer Success, Part 1
OEM Service Lifecycle Management Automation Impacting Net Promoter Score
OEM Service Lifecycle Management Automation Impacting Net Promoter Score Net promoter score (NPS) is one… from OEM Service Lifecycle Management Automation Impacting Net Promoter Score
After-sales Service, Orange Glasses and Nuclear Physics: Meet Fritz Neumeyer
Last month we welcomed Syncron’s new CEO, Dr. Friedrich “Fritz” Neumeyer, to our Stockholm office…. from After-sales Service, Orange Glasses and Nuclear Physics: Meet Fritz Neumeyer
Beyond the Basics: Pricing Tactics, Part Two
Welcome back! If you missed part one of this series, you can read it here…. from Beyond the Basics: Pricing Tactics, Part Two
IoT Product Data, Warranty Management, and Field Service Optimization
For OEMs collecting IoT-connected product information, the benefit is in its actionable utilization. How you… from IoT Product Data, Warranty Management, and Field Service Optimization
Beyond the Basics: Pricing Tactics, Part One
As the coronavirus pandemic continues to impact people and businesses around the world, we’re looking… from Beyond the Basics: Pricing Tactics, Part One
Automating Field Service Management to Reduce Mean Time to Resolution
Automating Field Service Management to Reduce Mean Time to Resolution The Mean Time to Resolution… from Automating Field Service Management to Reduce Mean Time to Resolution
Back to Basics: The Fundamentals of Retail Inventory Management, Part Two
Welcome back to the fifth and final installation in our Back to Basics series. Today… from Back to Basics: The Fundamentals of Retail Inventory Management, Part Two
Back to Basics: The Fundamentals of Retail Inventory Management, Part One
Welcome back to our Back to Basics series. If you’re just joining us, be sure… from Back to Basics: The Fundamentals of Retail Inventory Management, Part One
Back to Basics: The Fundamentals of Inventory Optimization Part Two
Welcome back to our Back to Basics series, where we’re talking about how to achieve… from Back to Basics: The Fundamentals of Inventory Optimization Part Two
Building an OEM Recurring Revenue Stream with Customers
Building an OEM Recurring Revenue Stream with Customers Generating a recurring revenue stream with customers… from Building an OEM Recurring Revenue Stream with Customers
Back to Basics: The Fundamentals of Inventory Optimization Part One
As manufacturers around the world navigate the ‘new normal,’ optimized after-sales service operations are becoming… from Back to Basics: The Fundamentals of Inventory Optimization Part One
5 Tips to a Better Customer Warranty Self-Service Portal
Customer Warranty Self-Service Portals Manufacturers often face excessively high labor costs associated with processing warranty… from 5 Tips to a Better Customer Warranty Self-Service Portal
Optimize Spare Parts Price Management to Maximize Profits from After-sales Service
After-sales service is becoming an increasingly important and strategic focus area for manufacturers around the… from Optimize Spare Parts Price Management to Maximize Profits from After-sales Service
Transforming After COVID-19: 7 Takeaways from Deloitte’s Aftermarket Services Report
The economic volatility experienced around the world since the onset of the COVID-19 crisis has… from Transforming After COVID-19: 7 Takeaways from Deloitte’s Aftermarket Services Report
Back to Basics: The Fundamentals of Price Optimization
Manufacturing executives around the world are facing a litany of business challenges brought on by… from Back to Basics: The Fundamentals of Price Optimization
Adapt to Thrive: Why OEMs Should Look to New Service Models, Starting Now
The COVID-19 pandemic that’s swept the globe this year has brought much of the world… from Adapt to Thrive: Why OEMs Should Look to New Service Models, Starting Now
Stay Up-to-Date on Industry News, Trends, How-to Advice and More
Around the world, many of us are facing a new reality – the world as… from Stay Up-to-Date on Industry News, Trends, How-to Advice and More
Despite Economic Contraction, Parts Sales Set Records
For families, communities and businesses around the world, we are now several weeks (or in… from Despite Economic Contraction, Parts Sales Set Records
Lessons from the Past: The Importance of After-Sales Service in a Contracting Economy
We’re in uncharted territory. COVID-19 has flipped our world upside-down, changing everything from how we… from Lessons from the Past: The Importance of After-Sales Service in a Contracting Economy
Pricing Trends in the New Normal: A Q&A with PPS’ Kevin Mitchell
It’s no secret that businesses around the world are facing challenges of varying degrees as… from Pricing Trends in the New Normal: A Q&A with PPS’ Kevin Mitchell
A Few Key Performance Metrics For Subscription Businesses
A Few Key Performance Metrics For Subscription Businesses If you’re using subscription pricing, the metrics… from A Few Key Performance Metrics For Subscription Businesses
Syncron Provides Complimentary Solution Capabilities and Services for Customers
Syncron Provides Complimentary Solution Capabilities and Services for Customers As the globe navigates the… from Syncron Provides Complimentary Solution Capabilities and Services for Customers
Unlock Value from Optimized Pricing: A Q&A with PPS’ Kevin Mitchell
Around the globe, customers are postponing purchase decisions for finished goods, meaning they will be… from Unlock Value from Optimized Pricing: A Q&A with PPS’ Kevin Mitchell
3 Benefits of Inventory Optimization in a Contracting Economy
Around the world, the spread of COVID-19 is creating economic uncertainty for families, communities and… from 3 Benefits of Inventory Optimization in a Contracting Economy
10 Best Practices to Deliver Customer Support Excellence in the Consumer Durables Industry
10 Best Practices to Deliver Customer Support Excellence in the Consumer Durables Industry Companies are… from 10 Best Practices to Deliver Customer Support Excellence in the Consumer Durables Industry
3 Ways to Reduce Margin Erosion in a Declining Market
Around the world, businesses are facing an unforeseen and unprecedented economic downturn – COVID-19 has… from 3 Ways to Reduce Margin Erosion in a Declining Market
Maximizing Service Business Profitability and Customer Experience in Economic Downturns
Manufacturers around the world are currently facing an unforeseen economic downturn, creating feelings of uncertainty… from Maximizing Service Business Profitability and Customer Experience in Economic Downturns
Navigating Coronavirus Supply Chain Disruptions
We know this is an unprecedented time of uncertainty in your business, which is why… from Navigating Coronavirus Supply Chain Disruptions
Syncron’s Commitment to Customers During the COVID-19 Outbreak
Update as of 16 April 2020: In many parts of the world, we have now… from Syncron’s Commitment to Customers During the COVID-19 Outbreak
Older Vehicles: A New Revenue Driver for Auto Dealers and OEMs?
While sales of new vehicles may seem like the most obvious source of revenue for… from Older Vehicles: A New Revenue Driver for Auto Dealers and OEMs?
2019 Year in Review: The Top Trends that Impacted Manufacturing
2020 is set to be a monumental year in many ways – the start of… from 2019 Year in Review: The Top Trends that Impacted Manufacturing
Megatrends & Spare Parts Management (SPM) Solutions
Spare Parts Management (SPM) Solutions Megatrends are shifts in behavior or attitude that are large,… from Megatrends & Spare Parts Management (SPM) Solutions
Service Parts eCommerce: Best practices for OEMs, dealerships and solution developers
Service Parts eCommerce Best practices for OEMs, dealerships and solution developers Parts eCommerce is the… from Service Parts eCommerce: Best practices for OEMs, dealerships and solution developers
2019 in Review and a Look Ahead
Originally featured as an article on David Reiling’s LinkedIn profile. As CCO at Syncron, my… from 2019 in Review and a Look Ahead
5 Critical Success Factors for Global Warranty Implementation
Global Warranty Implementation A recent webinar included a discussion of Critical Success Factors for Global… from 5 Critical Success Factors for Global Warranty Implementation
Right to Repair (R2R) Drives Parts eCommerce
Premise Vehicle and equipment repair in many industries will open further under pressure from Right-to-Repair… from Right to Repair (R2R) Drives Parts eCommerce
New Decade, New Pricing Strategy: Reevaluating Service Parts Pricing
Like every new year, 2020 has commenced with resolutions and refreshes meant to kickstart a… from New Decade, New Pricing Strategy: Reevaluating Service Parts Pricing
Le monde changeant d’aujourd’hui est-il en train de changer le service après-vente ?
Syncron a vu le monde du service après-vente changer profondément au fil des ans. Qu’il… from Le monde changeant d’aujourd’hui est-il en train de changer le service après-vente ?
Tarification des pièces de rechange : êtes-vous chef de file ou à la traîne ?
Dans le secteur ultra-compétitif des biens durables, deux options : faire évoluer vos processus pour… from Tarification des pièces de rechange : êtes-vous chef de file ou à la traîne ?
Planification des pièces de rechange : le chaînon manquant des systèmes ERP
Les industriels réalisent des investissements considérables dans leurs progiciels de gestion intégrés (ERP), et s’en… from Planification des pièces de rechange : le chaînon manquant des systèmes ERP
Gestion des pièces de rechange : le client est ROI
Une gestion efficace des pièces de rechange est essentielle pour toute organisation qui souhaite réduire… from Gestion des pièces de rechange : le client est ROI
Quels critères de réussite pour votre projet pricing?
La réussite d’un projet pricing se résume d’abord à la définition précise de vos besoins…. from Quels critères de réussite pour votre projet pricing?
Optimiser la supply chain dans un contexte de transformation omnicanale
Les clients savent ce qu’ils veulent et quand ils le veulent : c’est la nouvelle… from Optimiser la supply chain dans un contexte de transformation omnicanale