Welcome to a day dedicated to empowering your business with cutting-edge pricing strategies. Learn from industry experts, leading consultants, peers and pioneers as they share their insights and best practices for achieving pricing excellence.
The day will be packed with engaging sessions where you will gain practical knowledge, collaborate with peers, and learn how to apply these strategies to real-world scenarios. This is your chance to fine-tune your pricing approach and drive success for your business.
Discover the latest innovation and explore real examples on how to leverage AI/ML to your advantage, eg. how to create AI-based customer segmentation to improve net-price definition and automatically adjust it to market conditions. Are you concerned about how to best price in context of your competitive situation? Explore with us how seamlessly integrating competitive information can give you extra spice to define your pricing strategy.
Don’t miss this exceptional opportunity to immerse yourself in the world of pricing strategy and connect with the brightest minds in the field. Space is limited, so secure your spot now and revolutionize your pricing strategy.
Register Now to Secure Your Spot!
Join us and empower your business with price optimization solutions by registering below.
Guest Speaker: Stephan Liozu
Stephan M. Liozu is the Co-founder of Pricing for The Planet, a consulting boutique specialized in the monetization and pricing of sustainability and ESG initiatives. Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland State University (1991). Stephan wrote and edited fourteen books on topics of monetization, customer value, and pricing. He recently co-edited a book called Monetizing and Pricing Sustainability. Stephan sits on the Advisory Board of the Professional Pricing Society. He is a Senior Advisor to the BCG Pricing Practice and to BlackWinch, the As-a-service experts.
Keynote Speech: Monetizing Sustainability for Competitive Advantage
In this session we will discuss the topic of why sustainability and pricing is required to be managed as an innovation. The monetization and pricing of green, sustainable and social products can be done using progressive and advanced value and pricing methodologies. A particular effort is required in customer segmentation, pricing research and the quantification of the intangible value.
Guest Speaker: Danilo Zatta
Danilo Zatta is Advisor and Author of ‘The 10 Rules of Highly Effective Pricing. As a management consultant for more than 25 years, he advises and coaches many of the world’s best-known organizations.
The Financial Times defined him as ‘one of the world’s leading pricing minds’. Dan has also been recognized amongst the Top 5 Pricing Thought Leaders on LinkedIn, in the list of the most engaging and impactful pricing thought leaders globally. The leading Italian business newspaper defined him as ‘as one of the most recognized monetization authors in the world’.
Keynote Speech: How to boost profits with innovative pricing models
In this session you will learn:
- What are key profit drivers and which one is the strongest
- How are innovative pricing models becoming the new source of competitive advantage
- Selected case studies of different industries on how to win with innovative pricing models
- What is psychological pricing and how to apply it
- Use cases for AI-based pricing
All attendees will receive a complimentary signed copy of Danilo Zatta’s newest book, ‚The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline‘
The Venue
Royal Sonesta Downtown Chicago
Nestled in the heart of the bustling downtown area, The Royal Sonesta Downtown Chicago puts you at the crossroads of business and leisure destinations in Chicago. Stay minutes from the spectacular Millennium Park, the iconic Magnificent Mile, and the thriving Loop district.
If you are interested in booking a room at the Royal Sonesta, please follow this link to book using our event rate.
The Activity
September 17th Cubs vs. A’s Game at Wrigley Field
Join us for an evening of networking and baseball as we watch the Cubs take on the Oakland A’s from the Bleacher Suite found in center field.
Syncron Price Focus Day Agenda
| 9:00 – 9:30 | Registration & Welcome Coffee |
| 9:30 – 9:45 | Welcome Session |
| 9:45 – 10:45 | How to Boost Profits with Innovative Pricing Models – Danilo Zatta, Advisor |
| 10:45 – 11:15 | Coffee Break |
| 11:15 – 12:15 | Syncron Price – Aftersales Pricing Solution of the Future – Chirag Shah, VP Product Management, Syncron |
| 12:15 – 1:15 | Lunch |
| 1:15 – 2:15 | Syncron Partner Presentation – Ducker Carlisle |
| 2:15 – 3:15 | Roundtables: Competitive Pricing & Value Based Pricing |
| 3:15 – 3:45 | Syncron Customer Success Story – Ohana De La Riva, Manager Parts Pricing, The Toro Company |
| 3:45 – 4:15 | Coffee Break |
| 4:15 – 5:00 | Monetizing Sustainability for Competitive Advantage – Stephan M. Liozu, Co-founder and Chief Monetization Officer at Pricing For the Planet |
| 5:00 – 5:15 | Closing Remarks |
| 5:15 – 6:00 | Happy Hour Drinks, Make way to Wrigley Field |
| 6:40 – 10:00 | Cubs Game |
Syncron Price Customer User Group (9/18 Customers Only)
| 8:30 – 9:00 | Registration & Welcome Coffee |
| 9:00 – 10:30 | Review of Key Product Enhancements |
| 10:30-11:30 | Future Roadmap Review and Customer Discussions |
| 11:30-11:45 | Coffee Break/Box Lunch |
| 11:45 – 1:15 | Syncron Price Training Topics |